Simple Tips for Effective Banner Presentation

Organising a sports event can be a nerve-wracking, physically-draining, patience-testing experience. However, all those efforts can go down the drain if there is a less-than-expected turnout during the event itself.

One of the keys to ensuring a good turnout for a sports activity is good visual presentation of your advertising materials, particularly your banners. Remember that vision is the most powerful and persuasive sense in the human body, and people will most likely remember what they see. So, check out these tips to successfully promote your sports event using the effective visual presentation of banners:

First, use a material that can withstand harsh elements. For example, if you plan to display promotional banners two weeks before your planned basketball game, you need to use durable fabrics such as PVC or shadecloth so your advertising efforts will not fly away in the wind.

Use lively colours and images that grab attention. In doing so, be careful that they do not blend with the background. For example, avoid having green text on a blue background when the banner is to be displayed in an area that has trees. Instead, utilise a white or yellow banner cloth with red letters to sharply contrast it with its environment.

Make sure the size of your banner is large enough so you can print large graphics and text. This is essential so viewers can read information about the event from afar. As a rule, viewers should be able to read the text from a distance of at least 300 metres. Thus, you need to incorporate short, concise messages in large, clear, easy-to-read fonts. Finally, place the banners in conspicuous places with a lot of traffic. Universities, street crossings, street lamps, gyms, and the venue itself are great places to set up your banners.