Ethical Search Engine Optimisation (SEO)
For your website to rank highly (in organic listings) on major search engines like Google, Yahoo! and MSN/Bing, it needs to be ‘optimised’. The best way to do this is to use a powerful marketing technique called Search Engine Optimisation (SEO).
SEO – What’s involved
SEO involves embedding your pages’ on-page text and source code with the words and phrases that correspond strongly to the search terms users type into Google etc. (when looking to buy your particular type of products or services).
But you can’t just include those ‘keywords’ and phrases wherever and as often as you like! SEO must be used in an ethical way using ‘white hat’ techniques (acceptable, fair-minded practice). Failure to do this can result in your web pages being dropped down the SERPs (search engine results pages) or even removed from their indexes altogether.
Why ethical SEO doesn’t just apply to websites
Chalk Media always uses ethical SEO techniques when optimising informational websites, commercial (e-commerce) websites, and also when optimising online articles, blog posts and e-shots (e-mail newsletters).
Even if you are a small company competing ‘against the big boys’ you can still be found on Google page one if your web pages are powerfully and ethically optimised by SEO professionals like us.
The Chalk Media SEO team will:
- Research and identify the right keywords/phrases for your web pages
- Embed them in the right places in your on-page text and metadata (the source code behind your web pages)
- Always optimise your pages using only ethical techniques
- Optimise your pages so that they are measureable when using a web stats analysis programme like Google Analytics. (Through the expert monitoring and tracking of your website’s performance, any weaknesses can be immediately addressed, ensuring your site is always performing to the max).