Running an effective direct mail campaign is all about getting the science right. Success depends on continually testing and refining all the elements of a mailing, to steadily improve your results, rather than necessarily having a flash of creative genius.
A good mailshot should include a clear message and a strong call to action. It’s best to offer recipients a variety of ways to respond, to ensure there’s a reply mechanism that suits everyone, including mail, telephone, email, and web address. Incentives such as prizes, offers or discounts will also help to increase response levels, and money-off coupons and samples can be very attractive incentives.
Chalk Media has talented and experienced personnel in place who are always brimming with innovative creative ideas. We would love to hear from you…
Telephone: 01268 711205
Email: [email protected]